Comments on: Scott Miller incubates http://www.obscure.co.uk/blog/2008/03/18/scott-miller-incubates/ Biz Dev support for Creative Developers Mon, 26 Sep 2011 00:59:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Marchant (Obscure) http://www.obscure.co.uk/blog/2008/03/18/scott-miller-incubates/#comment-799 Dan Marchant (Obscure) Wed, 19 Mar 2008 18:15:48 +0000 http://www.obscure.co.uk/blog/2008/03/18/scott-miller-incubates/#comment-799 True, there is always an exception to the rule. Pokemon, like WOW is to some extend a freak and many other products developed in the same way have failed to emulate anything like the same level of success. In addition the cross media nature of such toys is, as you point out, a facet of Marketing. Toy companies developing products like Pokemon routinely pay for the creation of cartoon shows as adverts for the toy. In my view that isn't the same as creating a great toy (which you develop with a view to it also being a film/TV etc) which someone else will want to pay you to get the TV rights for. True, there is always an exception to the rule. Pokemon, like WOW is to some extend a freak and many other products developed in the same way have failed to emulate anything like the same level of success.

In addition the cross media nature of such toys is, as you point out, a facet of Marketing. Toy companies developing products like Pokemon routinely pay for the creation of cartoon shows as adverts for the toy.

In my view that isn’t the same as creating a great toy (which you develop with a view to it also being a film/TV etc) which someone else will want to pay you to get the TV rights for.

]]> By: Adam http://www.obscure.co.uk/blog/2008/03/18/scott-miller-incubates/#comment-798 Adam Wed, 19 Mar 2008 16:36:07 +0000 http://www.obscure.co.uk/blog/2008/03/18/scott-miller-incubates/#comment-798 OK, here's one: http://www.pokemon.com/ "Since 1998, the world of Pokemon has generated $14 billion dollars in revenue for Nintendo" I don't know any of the people responsible for Pokemon personally, but I've met a large number of people who claim to, or who have done business studies on the phenomenon, and who all independently claim it was very explicitly designed to be a cross-media success, maybe not from the very first seed of an idea, but certainly as a core part of why / how it got funded, developed, and marketed. No? OK, here’s one:

http://www.pokemon.com/

“Since 1998, the world of Pokemon has generated $14 billion dollars in revenue for Nintendo”

I don’t know any of the people responsible for Pokemon personally, but I’ve met a large number of people who claim to, or who have done business studies on the phenomenon, and who all independently claim it was very explicitly designed to be a cross-media success, maybe not from the very first seed of an idea, but certainly as a core part of why / how it got funded, developed, and marketed.

No?

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