Monthly Archives: July 2008
Negative campaigning
“Wii Is ‘Expensive Niche’ Says Sony’s Stringer”
http://www.gamasutra.com/php-bin/news_index.php?story=19394
I don’t get it. Sony’s negative marketing* makes them look mean (and a little stupid) just as it does when Hilary Clinton or any other politician uses the tactic. More importantly it would also seem to be a less efficient use of Sony’s time/money, because there are three consoles in the world. If Sony spend their time telling me the Nintendo Wii isn’t what I want (but don’t actually bother to tell me what is good about the Playstation 3) then I may just go off and buy an Xbox 360. That means Sony need to spend more time/money rubbishing Microsoft’s console – but even then they still haven’t given me a reason to buy a Playstation.
Wouldn’t it be cheaper and more effective to just do one set of work telling me how good the Playstation 3 is?
* Yes Microsoft and Nintendo are just as guilty of this as Sony.
Who are the lucky 4?
http://www.gamesindustry.biz/articles/eidos-clarifies-pivotal-redundancies
In a story posted on Gamesindustry.biz, UK publisher Eidos has corrected some inaccuracies regarding the announced redundancies at the company’s Bath, UK based development studio Pivotal Games http://www.pivotalgames.com/
Eidos has issued a statement to GamesIndustry.biz to clarify the number of staff made redundant at UK developer Pivotal Games.
A maximum of 95 staff are to be axed, while the remaining “ between 10 and 12 artists “ will stay with the publisher long-term.
“The number of jobs which will be made redundant at Pivotal Games will be between 93 and 95, not the rumoured 99 which has been mentioned by some websites,” said the company.
Yep you read that right. Eidos went to the trouble of issuing a press statement to clarify that only 95 people are being made redundant instead of the 99 reported by some sites. I wonder who the lucky 4 are who get to stay while 90% of their colleagues are losing their jobs.