Monthly Archives: July 2008

Negative campaigning

“Wii Is ‘Expensive Niche’ Says Sony’s Stringer” I don’t get it. Sony’s negative marketing* makes them look mean (and a little stupid) just as it does when Hilary Clinton or any other politician uses the tactic. More importantly it would also seem to be a less efficient use of Sony’s time/money, because there are […]

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Who are the lucky 4? In a story posted on, UK publisher Eidos has corrected some inaccuracies regarding the announced redundancies at the company’s Bath, UK based development studio Pivotal Games Eidos has issued a statement to to clarify the number of staff made redundant at UK developer Pivotal Games. A maximum of 95 staff are […]

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