“Wii Is ‘Expensive Niche’ Says Sony’s Stringer”
http://www.gamasutra.com/php-bin/news_index.php?story=19394

I don’t get it. Sony’s negative marketing* makes them look mean (and a little stupid) just as it does when Hilary Clinton or any other politician uses the tactic. More importantly it would also seem to be a less efficient use of Sony’s time/money, because there are three consoles in the world. If Sony spend their time telling me the Nintendo Wii isn’t what I want (but don’t actually bother to tell me what is good about the Playstation 3) then I may just go off and buy an Xbox 360. That means Sony need to spend more time/money rubbishing Microsoft’s console – but even then they still haven’t given me a reason to buy a Playstation.

Wouldn’t it be cheaper and more effective to just do one set of work telling me how good the Playstation 3 is?

* Yes Microsoft and Nintendo are just as guilty of this as Sony.