Monthly Archives: November 2008
Playstation PSP : Fake boards
I just came across this piece (Playstation PSP : Fake boards) about a set of mock-up/fake billboard adverts for the Sony PSP. It’s good to see marketers putting some effort into creative advertising which actually relates to the product. In this case the billboard puts game characters into the real world by using the billboard/PSP screen as a see-through window onto the real world thus highlighting the PSP’s portability which allows gamers to play wherever they may be.
More useless information on Digital Downloads
In a recent piece on Gamesindustry.biz (Sony claims 14 million active PSN accounts // News) Sony announced that there are now 14 million active PSN accounts and that between them they have downloaded over 273 million pieces of content.
“pieces of content” could of course refer to paid for content such as games, themes etc or free content such as demos or videos or any other give-aways. Much like the press releases from Microsoft which talk about the “average number of game downloads” – but don’t tell you how many of those downloads were converted into sales – this latest piece of information can be filed under U.