I just came across this piece (Playstation PSP : Fake boards) about a set of mock-up/fake billboard adverts for the Sony PSP. It’s good to see marketers putting some effort into creative advertising which actually relates to the product. In this case the billboard puts game characters into the real world by using the billboard/PSP screen as a see-through window onto the real world thus highlighting the PSP’s portability which allows gamers to play wherever they may be.